Photo shoot planning and production
Photo shoot planning and production
01 Shoot Categories
02 Onset Roles and Responsibilities
03 Team Hierarchy
04 Creative Direction
05 Still image Production
06 Styling Workflow
07 Tips and Advice
Shoot Categories
Methodology and Technique
There are many different categories of photo shoots. Often a project will span multiple categories. The following types of shoots are separated by their technical, practical and creative requirements.
-Fashion
-Beauty
-Still life
-Portrait/Celebrity
- Commercial
-Location
Onset Roles and Responsibilities
Who does what?
On any given photo shoot there are a number of essential roles required to craft a image. In regards to fashion and commercial shoots, time is the most valuable asset. On more demanding, high stake projects a huge number of people are involved in image production. The following pages outline the job titles you might find on the set of a high end still image editorial or campaign shoot.
-Model
-Photographer
-Photographer Assistant
-Digi OP
-Stylist
-Styling Assistant
-Art Director/Creative Director (Plan shots down to the tiniest detail)
-Client
-Set Designer
-Set Design Assistant
-Movement Director
-Hair Stylist
-Manicurist
-Seamstress
-Chaperone
-Director
-Director of Photography
-Camera Assistant
-Sound Technician
-Producer
-Production Assistant
Team Hierarchy
Chain of Command
Every team, client or industry sector has their own way of working and emphasis/focus. An editorial shoot for Vogue will have a very different approach to a campaign with Clarkes. Regardless of the category of shoot, it is always very important that there is a clear communication and decision making on set.
Failing to Prepare is Preparing to Fail
Creative direction (concept/visual coordination/narrative) is an essential component of any professional photo shoot. A creative document pre-shoot and serves various functions.
01 Provide sign off for client/publication/agency
02 Ensure the creative team are all on the same page
03 Keep on set decision making efficient
-Concept/Creative Brief
-Location/Set/Props
-Casting
-Departmental Direction
-Shot Lists
-Layout/Dimensions (banner/bleed/crops) BLOWOUT&GO
Still Image Production
Make it Bullet Proof
Production is essentially the organisation of all the logistical elements of a photo shoot. In some cases this is entirely non creative, but at its most effective, a producer or production company works as a harmonious partner with the creative team to realise their vision. On smaller projects the responsibilities of producing the shoot is often shared between the leading creatives.
-Interpreting Creative
-Location Scouting
-Casting
-Equipment Rental
-Travel and Accommodation
- Catering
-Scheduling
-Call Sheets
Styling Work Flow
Vision,Hustle,Punctuation
Fashion styling (as with many jobs in the industry) involves a fair amount of 'ego management'. Once you've made friends with the gatekeeper PR teams, your first responsibility is to manage the logistics of your look requests. You will work closely with the client/publication and the photographer as well as the talent/model. As with production , styling requires careful planning and organisation in addition to creative intuition in order to be delivered effectively.
Styling ABC : Creative-Look Request-Collection-Fitting-On Set-Packing-Credits-Returns
Ten Commandments of Shoot Prep
01 Communicate clearly during pre-production.
02 Time is your most valuable asset.
03 Over plan, have backups but be flexible on the day.
04 Solve problems, don't make them.
05 Negative energy can kill a shoot, keep it positive.
06 Look after the model, and your fellow team.
07 Respect the hierarchy, be polite to everyone.
08 Food, drink and music is essential.
09 Collaboration is the key to strong creative.
10 Take responsibility for your fashion communication.
01 Shoot Categories
02 Onset Roles and Responsibilities
03 Team Hierarchy
04 Creative Direction
05 Still image Production
06 Styling Workflow
07 Tips and Advice
Shoot Categories
Methodology and Technique
There are many different categories of photo shoots. Often a project will span multiple categories. The following types of shoots are separated by their technical, practical and creative requirements.
-Fashion
-Beauty
-Still life
-Portrait/Celebrity
- Commercial
-Location
Onset Roles and Responsibilities
Who does what?
On any given photo shoot there are a number of essential roles required to craft a image. In regards to fashion and commercial shoots, time is the most valuable asset. On more demanding, high stake projects a huge number of people are involved in image production. The following pages outline the job titles you might find on the set of a high end still image editorial or campaign shoot.
-Model
-Photographer
-Photographer Assistant
-Digi OP
-Stylist
-Styling Assistant
-Art Director/Creative Director (Plan shots down to the tiniest detail)
-Client
-Set Designer
-Set Design Assistant
-Movement Director
-Hair Stylist
-Manicurist
-Seamstress
-Chaperone
-Director
-Director of Photography
-Camera Assistant
-Sound Technician
-Producer
-Production Assistant
Team Hierarchy
Chain of Command
Every team, client or industry sector has their own way of working and emphasis/focus. An editorial shoot for Vogue will have a very different approach to a campaign with Clarkes. Regardless of the category of shoot, it is always very important that there is a clear communication and decision making on set.
Failing to Prepare is Preparing to Fail
Creative direction (concept/visual coordination/narrative) is an essential component of any professional photo shoot. A creative document pre-shoot and serves various functions.
01 Provide sign off for client/publication/agency
02 Ensure the creative team are all on the same page
03 Keep on set decision making efficient
-Concept/Creative Brief
-Location/Set/Props
-Casting
-Departmental Direction
-Shot Lists
-Layout/Dimensions (banner/bleed/crops) BLOWOUT&GO
Still Image Production
Make it Bullet Proof
Production is essentially the organisation of all the logistical elements of a photo shoot. In some cases this is entirely non creative, but at its most effective, a producer or production company works as a harmonious partner with the creative team to realise their vision. On smaller projects the responsibilities of producing the shoot is often shared between the leading creatives.
-Interpreting Creative
-Location Scouting
-Casting
-Equipment Rental
-Travel and Accommodation
- Catering
-Scheduling
-Call Sheets
Styling Work Flow
Vision,Hustle,Punctuation
Fashion styling (as with many jobs in the industry) involves a fair amount of 'ego management'. Once you've made friends with the gatekeeper PR teams, your first responsibility is to manage the logistics of your look requests. You will work closely with the client/publication and the photographer as well as the talent/model. As with production , styling requires careful planning and organisation in addition to creative intuition in order to be delivered effectively.
Styling ABC : Creative-Look Request-Collection-Fitting-On Set-Packing-Credits-Returns
Ten Commandments of Shoot Prep
01 Communicate clearly during pre-production.
02 Time is your most valuable asset.
03 Over plan, have backups but be flexible on the day.
04 Solve problems, don't make them.
05 Negative energy can kill a shoot, keep it positive.
06 Look after the model, and your fellow team.
07 Respect the hierarchy, be polite to everyone.
08 Food, drink and music is essential.
09 Collaboration is the key to strong creative.
10 Take responsibility for your fashion communication.
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